When a client cancels, we draft a brand-voice social post and have it ready on your phone before you finish the next blowout. You approve the words. We handle the rest.
A cancellation at 9. A no-show at 11. A hole between 4 and 6. Each one a chair you can't refill because by the time you've finished the client in front of you, the window's already closed.
The average independent stylist loses $8,000 to $12,000 a year to dead zones that could have been filled with a single, well-timed post — if there had been time to write one.
There wasn't. There never is.
Foilwork watches your booking platform in real time. The second a cancellation hits, we know — and we know how much time is left to fill it.
Trained on your voice and your portfolio. We pick the right photo, write the caption that sounds like you, and pre-load the hashtags and location tags you actually use.
We send it to your phone. You approve, edit, or skip. Approved posts publish at peak engagement — usually before your next client sits down.
Your feed is your portfolio. We built Foilwork around that fact, not in spite of it. Every post — every word, every photo, every emoji — passes your eyes before it goes live.
Optimal post time: 12:30 PM (in 16 min)
Stylists who fill even a third of their dead zones with timely posts recover the cost of the tool in the first month. The rest of the year is upside.
All plans include real-time cancellation detection, brand-voice training, human approval, and unlimited drafts. Every plan pays for itself the first time it fills a slot.
For stylists getting their feed out of survival mode.
For booked-out stylists who want to stay that way.
For multi-chair owners and established suite operators.
Reno has roughly 250 salons and suite buildings within a 20-mile radius — big enough to prove the model, small enough that we can do this right. We're walking into salons, sitting at stations, and learning what actually works before we expand.
If you're a Reno-based stylist, you'll get founder-level attention, a permanent grandfathered rate, and a direct line to the team building the product. If you're outside Reno, get on the waitlist — Las Vegas and Sacramento are next.
Founder-led pilot. Rolling onboarding through Q3 2026.
Get on the waitlist. We'll reach out within a week with a 15-minute call to see if you're a fit for the charter cohort.